MOVIE MOMENTS AT THE VOGUE - Premiering in San Francisco

A dementia-inclusive initiative bridging film & community

[From official press release] In partnership with the San Francisco Neighborhood Theater Foundation, the Vogue Theater will host a free interactive film program designed specifically for people living with dementia and their care partners. This first-of-a-kind program in San Francisco will take place on Tuesday, May 23rd, from 10:00am – 12:00pm at the Vogue Theater, 3290 Sacramento St, San Francisco, CA 94115. The program is free of charge, with advance registration required.

The event is being organized through the efforts of Elder Care Alliance, a Bay Area non-profit organization that provides senior living and community education; California Pacific Medical Foundation’s Ray Dolby Brain Health Center; and the Alzheimer’s Association of Northern California and Northern Nevada.

Movie Moments at the Vogue offers the general public and those living with memory loss an expressive outlet and forum for dialogue through the viewing of curated film scenes interspersed with trivia, group discussion, and reminiscence. Neighborhood volunteers will engage with audience members, prompting long-term memories and self-awareness through highlighted themes such as family, love, careers, and Hollywood stars. In pilot programs, organizers have learned that certain film scenes can have an immediate effect on individuals with dementia, even those who have exhibited symptoms for many years. Adriene Iverson, CEO of Elder Care Alliance, notes that, ―This experience provides care partners, health care professionals, and loved ones an opportunity to see participants in a new light—as individuals who can contribute their life experiences and wisdom. This illustrates ECA’s vision of reducing the stigma surrounding dementia by bringing about culture change.

According to Dr. Catherine Madison, Director of CPMC’s Ray Dolby Brain Health Center, ―When people living with dementia engage with singing familiar songs of old movies, the music can enhance recall of autobiographical memory and reduce anxiety. The overall benefit is shared by everyone in the room! ―The opportunity to enjoy classic film clips in the historic Vogue Theatre with family and friends…can spark memories of joy, laughter, and connection. The burden of dementia is momentarily lifted. This dementia-inclusive initiative has the potential to positively connect people living with dementia, their care partners, and the San Francisco neighborhood,  says Claire Day, Chief Program Officer for the Alzheimer’s Association Northern California and Northern Nevada Chapter.